Fatuma Hirsi Mohamed(Board Member)

Principal Secretary, Ministry of Tourism Kenya ,Government Administration Current Ministry of Tourism,
Previous :Universal Postal Union,Kenya Power ,FHM Collaborations
Education
Moi University


 Summary

Civil Servant currently serving her country in the Tourism Sector with broad experience in international and public relations, marketing, branding, strategic communications, and reputation management. . Direct experience with the United Nations in development and cooperation programmes. Previously worked in the postal services, banking, media (electronic and print) and telecommunications (fixed and mobile telephony).

Focus areas: Tourism Strategy & Policy, Development and Cooperation, International and Public Relations, Strategic Communications, Media, Telecommunications
Experience
Principal Secretary Ministry of Tourism

December 2015 – Present (2 months)Kenya

To provide clear direction and leadership through development, marketing and managing sustainable tourism in Kenya by overseeing and coordinating all inclusive processes of policy direction, planning, product development and diversification so as to make Kenya the preferred tourist destination of choice.

Regional Coordinator, Africa & Least Developed Countries Universal Postal Union

January 2015 – December 2015 (1 year)Bern Area, Switzerland

Manage the implementation of development cooperation policy in the Africa and Least Developed Countries (LDCs) for the member countries of the Universal Postal Union (192) of which Africa has 54 members with 30 LDCs. Strategy, planning and implementation of regional development plans, national projects and programs - to improve the quality of postal services through postal payment (financial) services, postal reform, key account management, sustainable development, philately and electrification and connectivity in Africa.
Head of Cabinet (Chef de Cabinet), Executive Office Strategy & Communication Directorate
Universal Postal Union
March 2014 – January 2015 (11 months)Bern Area, Switzerland

• Management of the Executive Office and support for the Director General / Deputy DG
• International and external relations
• Communication Programme (internal and external); public information and outreach activities; protocol, liaison and representation
• Strategy entity
• Representation in internal and external bodies, committees and meetings

Board Director Kenya Power

December 2012 – March 2014 (1 year 4 months) Kenya

Board direction for the Kenya Power company to achieve its strategic direction and ensure good corporate governance in all its operations. Currently working towards achieving the country's Vision 2030 by ensuring it connects most Kenyans to the electricity grid and achieves 5000MW by 2016/17.

Managing Consultant FHM Collaborations

July 2011 – March 2014 (2 years 9 months)Kenya

Consulting in:
- Communications and public relations
- Corporate and Consumer PR
- Marketing and Brand Building
- Media and Online Reputation Management
- Corporate Social Responsibility Strategies
- Training and developing in Communications, PR and Media relations
- Developing Information, Education and Communication material

Communications & Marketing Director Gargaar International Network

July 2011 – March 2014 (2 years 9 months)Kenya

NGO working for the betterment of the lives of women and youth in pastoralist communities.

Head of Marketing & Corporate Affairs Gulf African Bank

March 2008 – July 2011 (3 years 5 months)Nairobi, Kenya

Working with a start-up shariah-compliant bank introducing islamic finance in Kenya. Work based on:
Marketing – Corporate & Brand PR and Communications – product launches, promotions, sponsorships, advertising

  • Strategic Corporate Communications
  • Leadership and management
  • Budget control
  • Stakeholder relations
  • Reputation Management
  • Customer Relations
  • Corporate Social Responsibility (CSR)
  • Media Liaison
  • Community Relations
  • Event Management
  • Feedback monitor

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