Mrs Jacinta Nzioka Mbithi (Board Member)

Mrs Jacinta Nzioka – Mbithi is the current Ag. Chief Executive Officer (CEO) at the Kenya Tourism Board (KTB). Prior to her appointment, Mrs. Nzioka-Mbithi was the Ag. Director of Marketing since 2012. She has over 10 years experience in Tourism Marketing and has led several initiatives and projects to turn around the sector working closely with other government agencies and strategic partners both locally and abroad.


She is one of the founding Executive Directors of the Kenya Association of Women in Tourism (KAWT) and member to the board of Ecotourism Kenya.
She holds an MBA in Strategic Management with Marketing and a Bachelor’s degree in Tourism Management from Moi University and a post graduate Diploma in Marketing of Services from Maastricht School of Management in the Netherlands besides other project management and transformational leadership courses.

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